Extend Your Brand

• It's not just about sports competitions


• It's about the lifestyle that goes with these sports


• That's what sets WCSN apart from the "broad" and "general" traditional sports sites and TV networks…sponsors and advertisers can extend their brand


• Blast 'beyond of the box' - and interact with coveted consumers 'where they live' regardless of what platform


• Get inside their daily lives and associate your brand with the sport's competitive enthusiast lifestyle

Upscale, Dynamic Audience*

• Median household income ~$80K


• Male/Female 60% / 40%


• 78% Attended/Graduated College


• 77% exercise regularly


• 53% have traveled abroad in the past 3 years


• 96% purchased sporting goods equipment in the past year


• 85% attended the movies in the past 6 months


• 62% say advertising helps them learn about products

WCSN can reach your customer wherever they are, whatever platform they're on.

Custom seamless Multi-Platform sponsorship opportunities enable marketers to develop long-term relationships and associations with specific sports and their athletes - integrate your brand or campaign across WCSN.com, the WCSN Federation Network, WCSN's linear cable TV network, weekly cable syndicated show, WCSN mobile, VOD and internet highlight syndication.

Multi-Platform Sponsorship Targeting Includes:

• Channel/Sport - "own" a particular sport, which includes channel content, streaming events, highlights and features.


• Discipline - exclusively sponsor our deep coverage of a specific "Olympic" discipline inside of a larger sport.


• Event - sponsor a specific live streaming competition or event and the highlights online and on TV. Integrate "Product Placement" with WCSN's on-air personalities.


• Interactive Live Modules - take "ownership'" of scorecards, countdown clocks, event tickers, SMS text updates and live score or services.


• Demographic Targeting - reach a specific demographic specific for your brand across multiple sports, e.g. high net worth individuals follow rowing, sailing and equestrian.


• Interactive Sponsor Modules - get close to the fans through sponsorship of interactive areas, e.g. message boards, daily polls, "top 5's", blogzone and extended interactive messaging via TV.


• Traditional Ad Units - leverage large visual online units (300x250, 728x90, 160x600) as well as traditional video pre-roll, in-stream and :30 second television spots.

For Advertising and Sponsorship opportunities please contact: wcsnadvertise@wcsn.com